SALES LEADERSHIP FORUM
LEADING SALES TEAMS
Today, buyers are highly informed and seek added value through long-term relationships with service providers that care about the services they offer and the clients they serve. SALES LEADERSHIP FORUM is a state-of-the-art sales training, giving you the necessary mindsets and skills to drive new levels of sales while controlling costs, including:

How to Make Key Accounts, Life-long Accounts - building trust and taking relationships to the next level
How to Be A Next-Level Sales Leader - getting higher performance from your sales team
How to Create & Use a Better Sales Plan - understanding and overcoming complexity
How to Control Costs - analyzing your sales cycle, discovering inefficiencies, and realigning resources for success 
SALES LEADERSHIP FORUM
LEADING SALES TEAMS
Today, buyers are highly informed and seek added value through long-term relationships with service providers that care about the services they offer and the clients they serve. SALES LEADERSHIP FORUM is a state-of-the-art sales training, giving you the necessary mindsets and skills to drive new levels of sales while controlling costs, including:

How to Make Key Accounts, Life-long Accounts - building trust and taking relationships to the next level
How to Be A Next-Level Sales Leader - getting higher performance from your sales team
How to Create & Use a Better Sales Plan - understanding and overcoming complexity
How to Control Costs - analyzing your sales cycle, discovering inefficiencies, and realigning resources for success 
WHY SLF?
  • The best current sales models, tools, strategies, and tactics gathered from top global organizations. 
  • Ready-to-use, heavily-researched content gives sales leaders what's needed 
  • A highly-personalized experience centered around rich feedback and assessment
  • Heavy emphasis on practicing new techniques and skills so you're ready to apply them immediately back on the job
  • Support in the form of networks, coaching and on-the-job tools ensure your learning and application continues when you're back on the job
WHY SLF?
  • The best current sales models, tools, strategies, and tactics gathered from top global organizations
  • Ready-to-use, heavily-researched content gives sales leaders what's needed 
  • A highly-personalized experience centered around rich feedback and assessment
  • Heavy emphasis on practicing new techniques and skills so you're ready to apply them immediately back on the job
  • Support in the form of networks, coaching and on-the-job tools ensure your learning and application continues when you're back on the job
PROGRAM EXPERIENCE
BEFORE

Participants are welcomed into the program with a package of relevant articles and videos to prime their thinking and introspection around program topics. They complete several quick, straightforward assessments to capture their leadership style and relational sales baseline. Direct reports, peers, superiors, and clients/customers complete a personalized assessment of the participant's leadership and sales effectiveness based on critical behaviors proven essential for sales leader success. Participants also share their sales leadership goals and goals for the program. They are given the task of taking a guided self-study of their sales leadership and careers.
DURING

For three days, participants engage with highly-qualified facilitators in a dynamic, participant-focused learning environment.

Learning modules include: Mastering Relational Selling, Highly-Effective Sales Leadership, Better Sales Plans, Using Compensation Strategies, Analyzing Sales Organizations, Optimally Using Resources, Tracking and Improving Sales Performance, Optimizing Compensation and Motivation, Expanding Digital Selling

• Ready-to-apply, focused content based on deep research that changes mindsets, builds sales leader ways of thinking and acting and supports leading sales with your leadership style
• Experiential exercises, cases and simulations bring concepts to life
• Group work allows for real-time leadership roles
• Continual networking fosters lasting connections
• Personalized action plan for applying new knowledge and tools back at work on day one
AFTER

Receive thorough individual feedback on your assessment results from one of our sales leadership experts 
• Receive extensive sales leadership expert-led and peer-to-peer leadership application throughout the entire program 
• Enjoy highly experiential and participant-focused learning interactions 
• Explore sales through robust discussions and real-world derived simulations 
• Experiment with new behaviors in a safe and supportive environment 
• Craft your personal sales leadership development plan and on-the-job action plan 

Participants have continual access to program and post-program materials, as well as facilitators and other participants as resources for ensuring they're most effectively applying their learning on the job.

Ongoing support includes:

• An online portal with resources and support focused on your needs
• Access to eLearning resources to support your learning on the job including books, podcasts, articles and quick-reference checklists and tools
• Optional, fee-based coaching
PROGRAM EXPERIENCE
BEFORE

Participants are welcomed into the program with a package of relevant articles and videos to prime their thinking and introspection around program topics. They complete several quick, straightforward assessments to capture their leadership style and relational sales baseline. Direct reports, peers, superiors, and clients/customers complete a personalized assessment of the participant's leadership and sales effectiveness based on critical behaviors proven essential for sales leader success. Participants also share their sales leadership goals and goals for the program. They are given the task of taking a guided self-study of their sales leadership and careers.
DURING

For three days, participants engage with highly-qualified facilitators in a dynamic, participant-focused learning environment.

Learning modules include: Mastering Relational Selling, Highly-Effective Sales Leadership, Better Sales Plans, Using Compensation Strategies, Analyzing Sales Organizations, Optimally Using Resources, Tracking and Improving Sales Performance, Optimizing Compensation and Motivation, Expanding Digital Selling

• Ready-to-apply, focused content based on deep research that changes mindsets, builds sales leader ways of thinking and acting and supports leading sales with your leadership style
• Experiential exercises, cases and simulations bring concepts to life
• Group work allows for real-time leadership roles
• Continual networking fosters lasting connections
• Personalized action plan for applying new knowledge and tools back at work on day one
AFTER

Receive thorough individual feedback on your assessment results from one of our sales leadership experts 
• Receive extensive sales leadership expert-led and peer-to-peer leadership application throughout the entire program 
• Enjoy highly experiential and participant-focused learning interactions 
• Explore sales through robust discussions and real-world derived simulations 
• Experiment with new behaviors in a safe and supportive environment 
• Craft your personal sales leadership development plan and on-the-job action plan 

Participants have continual access to program and post-program materials, as well as facilitators and other participants as resources for ensuring they're most effectively applying their learning on the job.

Ongoing support includes:

• An online portal with resources and support focused on your needs
• Access to eLearning resources to support your learning on the job including books, podcasts, articles and quick-reference checklists and tools
• Optional, fee-based coaching
LEARNING OUTCOMES
  • Make key accounts, life-long accounts
  • Take your sales leadership to the next level
  • Create and implement ambitious, but reachable, sales plans
  • Control costs while gaining more sales
  • Discover your sales leadership weak spots and overcome them 
  • Transition from conversations about products and solutions to conversations about business results 
  • Build a deep understanding of the customer’s business priorities and the trends affecting his or her business 
  • Avoid the three biggest pitfalls of sales and increase your conversion rate dramatically  
  • Build a relational sales culture that drives profit and secures long-term engagements with key clients 
  • Analyze and discuss best practices and common mistakes in sales force management
  • Develop comprehensive approaches to motivate and compensate sales staff
  • Manage a dynamic sales force in the face of increasing product, consumer and market complexity
LEARNING OUTCOMES
  • Make key accounts, life-long accounts
  • Take your sales leadership to the next level
  • Create and implement ambitious, but reachable, sales plans
  • Control costs while gaining more sales
  • Discover your sales leadership weak spots and overcome them 
  • Transition from conversations about products and solutions to conversations about business results 
  • Build a deep understanding of the customer’s business priorities and the trends affecting his or her business 
  • Avoid the three biggest pitfalls of sales and increase your conversion rate dramatically  
  • Build a relational sales culture that drives profit and secures long-term engagements with key clients 
  • Analyze and discuss best practices and common mistakes in sales force management
  • Develop comprehensive approaches to motivate and compensate sales staff
  • Manage a dynamic sales force in the face of increasing product, consumer and market complexity
SUCCESS STORIES
How CLG Improved Sales Leads by Driving High Performance in Sales Teams
How CLG Increased Global Sales by Providing Coordinated, High-Quality 
and Locally-Sensitive Practices
Get In Touch
Schedule a Consultation
Connect via Email

Michael Ireland


President

mireland@columbia-leadership.com
Get In Touch
Schedule a Consultation


Connect via Email

Michael Ireland


President

mireland@columbia-leadership.com
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